Guide
Solo ads: what you are actually buying
You are renting someone else's attention, once, in a single email.
What this page is about, in one paragraph. A solo ad is an email. You pay someone who runs a mailing list, and they send their readers a link to your page. The marketplace we link to is Udimi. Each seller there lists a price per click, the countries their readers are in, and what earlier buyers reported. Creating an account is free; you pay only when you place an order with a seller.
You need three things before this makes sense: a page or offer of your own to send readers to, a card or wallet that works for international payments, and a budget for a small first order. It is not a way to earn money or find work, it does not sell followers or likes, and it is not an SMM panel or free traffic.
A solo ad is one email, sent to someone else's list, carrying only your offer. You do not get the list. You do not get the addresses. You get the clicks that email produces, and you pay per click at a price the seller sets.
The transaction, step by step
- You pick a seller and buy a number of clicks, usually in a lot rather than by contract.
- You give them the link you want traffic sent to. Most sellers will also write the email, or work from copy you supply.
- They send. Clicks arrive at your page over the following hours or days.
- The order closes when the count is delivered.
Note what is missing from that list: nothing anywhere says the clicks were people, or that the people were interested. That is the gap the rest of this section is about.
See the marketplace and its seller stats
What "click" means here, and what it does not
A delivered click means a request reached your page. It does not mean a human read the email, and it does not mean the person wanted what you sell. Two orders of the same size from two sellers can differ by an order of magnitude in what they produce afterwards, at similar prices.
Measure on your side, always
Put your own counter on the landing page before the first order. Opt-in rate is the first number worth having. Sales come later and in smaller numbers, so a seller who produced no opt-ins at all has already told you enough.
Where the money goes wrong
- Clicks that are not people. The most common failure, and the one buyers usually discover after paying.
- Real people, wrong list. A list built around one topic will not convert on a different one, no matter how clean it is.
- Real people, tired list. The same readers get sold the same kind of offer repeatedly and have stopped responding to any of it.
- Your own page. If the page does not ask for one clear thing, no traffic source will save it. Fix that before you spend.
Read next
- Three numbers to check before you pay
- Buying through a marketplace versus buying direct
- Buying from South Africa and from India, if you want traffic from a country you do not live in
See the marketplace and its seller stats. We earn a commission if you sign up through this link, at no extra cost to you.
See the marketplace and its seller stats